I think this website, http://www.mashape.com/, has a really cool idea. It’s an API marketplace for developers that will wrap a bunch of APIs into a single SDK for developers to use. So, it lets developers use lego-esque pieces of code to build something without having to worry about the details of every little thing. To me, that seems like a great way to boost creativity in coding. Also, just browsing through all the weird APIs that this site has available could lead to really odd, creative projects involving them.
Also, they have a pretty cool video explanation of their company: http://vimeo.com/23942256