A neuro-science approach to the problem. The results are not surprising. The study takes Rembrandt’s art, and modern viewers’ evaluations, as a case in point.
“The first thing the researchers discovered is that there was no detectable difference in the response of visual areas to Rembrandt and “school of Rembrandt” works of art.
The findings support the idea that when people make aesthetic judgements, they are subject to a variety of influences. Not all of these are immediately articulated. Indeed, some may be inaccessible to direct introspection but their presence might be revealed by brain imaging. It suggests that different regions of the brain interact together when a complex judgment is formed, rather than there being a single area of the brain that deals with aesthetic judgements.”