The Two Faces of Creativity

by garimaraina

Organizations often struggle to come up with innovative ideas. This article i was reading brings to life the complex duality of the selling process for people in public relations. Perhaps you’ve read the articles that outline how creative people are ambiguous, malleable and two-faced – as if they’re negative qualities. In truth, they’re necessary qualities because the individual brainstormer has several balancing acts to master if they’re going to successfully sell their Big Idea to the decision maker.
Interested? Read further at


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