Why People’s names are so hard to remember?

by garimaraina

I was reading this blog post and it is so true. Many people have a hard time in remembering other people’s names. Research suggests there’s something unusual about names which makes them particularly tricky to recall. Indeed some researchers suggest that people’s given names are the most difficult of all words to learn.
One study gave participants fake names and biographies to study.Then they were tested on what they could remember.Most of them could recall only 30% of the names.
So names are more difficult to remember than what people do, what their hobbies are and where they come from. And, you won’t be surprised to hear, as we age, most of us get even worse at remembering names.
All kinds of theories have been put forward. One is that lots of us have the same names. People guess that common first names like ‘John’ and surnames like ‘Smith’ are more difficult to remember because, on our minds, one John Smith interferes with another.
Counter-intuitively, though, some research suggests common names are easier to recall than unusual names. Other research suggests the opposite so it’s not exactly clear what is going on.
For most of us our names give away few clues about our appearance, our personalities or anything about us, except maybe a rough age, ethnicity, social class and whether our parents were celebrities (hello ‘Bronx Mogli’, ‘Morocco’ and ‘Bear Blu’—yes, all real names of celebrity offspring).

If, for example, I was called ‘The Pink Panther’, and I happened to look like a pink panther, you’d almost certainly find it easy to remember my name.

Meaning is the key: we seem to find it difficult to remember names because hey have weak semantic hooks. Oddly we find it easier to remember that a person is a potter, i.e. makes pots, than if their surname is actually Potter. We automatically treat names as meaningless, even if they have meaning.

Perhaps it’s because we get so used to the lack of association between a person’s name and what they do, or much else about them. ‘Dave’ could just as easily be a serial murderer as a quantity surveyor. In fact it’s surprising if we meet, say, a Miranda Brain and she turns out to be a neurosurgeon.

That’s why one common trick for remembering names is to force yourself to make some kind of memorable association in your mind. It’s also probably why nicknames are better remembered than given names: they have more meaning because people acquire them for particular traits or events.

Perhaps it’s because we get so used to the lack of association between a person’s name and what they do, or much else about them. ‘Dave’ could just as easily be a serial murderer as a quantity surveyor. In fact it’s surprising if we meet, say, a Miranda Brain and she turns out to be a neurosurgeon.

That’s why one common trick for remembering names is to force yourself to make some kind of memorable association in your mind. It’s also probably why nicknames are better remembered than given names: they have more meaning because people acquire them for particular traits or events.

Here is some links to the research done in this field
1. http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2894995/
2. http://www.sciencedirect.com/science/article/pii/S0079742110530093

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